Overview
I work hard, move fast, and care about making a real impact. Whether it's founding an artist platform, co-founding a SaaS company, launching a new division from scratch, or building financial models that actually drive decisions, I want to be in the room where the work matters.
My experience spans startup finance, operations, marketing, and strategy. I don't just plan. I execute, and I hold myself to a high standard in everything I take on.
Experience
Sparke
Founder
I founded Sparke, an artist discovery, collaboration, and fan engagement platform that connects emerging performers with audiences and industry professionals, giving artists a free path to fans and opportunities to share and grow their work.
- Lead market research and architect the product tech stack and trust-and-safety framework.
- Build early relationships with artists, studios, theater companies, and university arts organizations ahead of a 2027 pilot program.
Client Magnet CRM
Co-Founder/Developer, Strategy & Finance
I co-founded Client Magnet CRM to give businesses real-time transparency into the digital marketing services they rely on. I build the product and lead the financial modeling and growth strategy behind it.
- Built and launched a client portal connecting businesses with their account managers, giving real-time transparency into digital marketing services for active users, including clients in highly regulated industries such as finance and healthcare.
- Design and test AI-supported marketing and content workflows, integrating APIs and automation tools across platforms, contributing to client growth initiatives that increased direct traffic 71% and Google search impressions 56% on average.
- Create a multi-scenario SaaS model projecting ARR, unit economics (LTV:CAC, churn by tier), and cost structure over 4 years.
Drew Dorenfest A/V
Strategy Intern
I supported the day-to-day operations of a creative services business, contributing to client-facing work and internal strategy while applying branding and storytelling skills in a professional, fast-paced environment.
- Conducted SEO, social media, and brand research for 5+ long-term clients to inform marketing strategy and creative direction.
- Prepared presentations and client materials, gaining exposure to contract dynamics among talent, brands, and production partners.
EcoWash
Divisional Manager
As Divisional Manager for EcoWash's North Shore operations, I was given full ownership over launching a new division of the company from scratch, leading every part of the operation: financial management, marketing, recruiting, and project execution.
- Launched a new regional division in greater Chicago, managing all accounting, budgeting, and weekly cash flow reporting.
- Designed and executed a comprehensive multi-channel marketing strategy that generated 250+ leads and converted 50 clients, drafting $500K in detailed project proposals and estimates for high-profile property management firms.
- Recruited, trained, and led a team of full-time employees, overseeing scheduling and operations for 50+ projects while ensuring timely, high-quality execution, client satisfaction, and key performance targets.
Case Studies
Detailed analyses showcasing data-driven strategy work on real-world business problems.
PhillyCycle
Analyzed the relationship between weather patterns, time variables, and bike rental trends to optimize fleet distribution, pricing strategies, and service availability for a city-wide bike-sharing service.
IndoCabs
Investigated cancellation patterns and root causes for a digital cab-booking platform, focusing on booking windows, trip durations, and customer behavior to provide targeted recommendations.
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