About

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Jonathan Pufall

About Me

Originally from Green Bay, Wisconsin, I grew up performing on stage and figuring out how to turn ideas into something real. Today I'm a student at the University of Wisconsin-Madison studying Finance, Investment, and Banking with a Certificate in Theater and Drama.

Driven by a deep passion for storytelling, I strive to make a meaningful impact at the intersection of finance, entertainment, and technology, combining the strategic mindset of a business leader with a creative foundation to democratize entertainment and advance emerging technologies that expand access to how stories are created, experienced, and shared.

My Journey

2023

University of Wisconsin-Madison

Enrolled at UW-Madison pursuing a BBA in Finance, Investment & Banking alongside a Certificate in Theater & Drama.

2024

EcoWash: Divisional Manager

Launched a new regional division in Chicago from scratch. Managed all finance, recruiting, and marketing, generating 250+ leads, converting 50 clients, and crafting $500K in project proposals.

2024

WUD Music Committee

Joined Wisconsin Union Directorate Music, booking and promoting live performances across 7 Madison venues, using streaming trends and audience data to identify talent and negotiating contracts with booking agents and artists.

2025

Lead Role in Spring Awakening

Cast as Melchior, the lead role in UW-Madison's mainstage production, delivering 8 sold-out performances alongside professional creative teams.

2025

Drew Dorenfest A/V: Strategy Intern

Conducted SEO, social media, and brand research for 5+ long-term clients and prepared client materials, gaining exposure to contract dynamics among talent, brands, and production partners.

2025

Co-Founded Client Magnet CRM

Co-founded a SaaS startup as Co-Founder/Developer. Built and launched a client portal for businesses and their account managers, and lead AI-supported marketing workflows and financial modeling.

2026

Undergraduate Business Law Association

Selected as an attorney, developing and delivering structured legal arguments in competitive mock trials, including cross-collaboration with UCLA, while applying contract law and liability principles to simulated business and entertainment disputes.

2026

Founded Sparke

Founded an artist discovery, collaboration, and fan engagement platform connecting emerging performers with audiences and industry professionals, building toward a 2027 pilot program.

What Drives Me

Relationships

The best work comes from real connection. I invest in the people around me because that's what makes everything else possible.

Business Strategy

I like taking an idea from zero to something real. Whether it's a startup or a new division, I want to build things that actually work and grow.

Sustainability

I care about building things that last and doing it responsibly. Long-term thinking matters more to me than short-term wins.

Emerging Technology

AI, immersive media, real-time rendering. I'm drawn to the tools that are reshaping how stories are created and experienced.

Storytelling

Everything I do circles back to this. On stage, in a pitch, or through a product. I want to tell stories that stay with people.

Leadership

I lead by showing up for the people I work with. Building trust and bringing out the best in a team is how real things get done.

Education

University of Wisconsin-Madison

BBA in Finance, Investment, and Banking

Expected May 2027

University of Wisconsin-Madison

Certificate in Theater and Drama

Expected May 2027

Resume

View my professional experience and accomplishments.

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